Your selling not just your product, you are also selling
your customers. We have changed the marketing industry to look at selling your
whole product by how your employees look, and also the business. Which means
employees with tattoos, scars, and hygiene problems are not able to get a job.
Your employees represent your product, in fashion you make something tight
fight to fit a skinny no curved person. You will have to find employees or people
to be able to fit the requirements for the job, many places have requirements.
Some people are able to just fit in that category, some have to work towards it
to be able to get the job. Marketing is not just about if your employee can just
work, they need to sell themselves like the product. It is sexist, in some
cases. Where a women would be better at selling clothing lines compared to men,
but most men are able to sell tools in the back of Walmart compared to any
girl. We have took it upon ourselves to divide the roles, in order to make the
product sell. You could not imagine going to a five star hotel and the front
desk lady having tattoos? No, it has nothing to do with the work ethics but the
imagery. Most of five star hotels have business people that have money, that
are looking for a classy hotel to stay at to get away from that. A person with
tattoos would give the environment of not a relaxing place, but a crazy, loud,
and a party place. Just one little thing about the person you hire, can change
the imagery of a business. Is it fair? In some cases yes, I would not like
someone at my bank telling me how to manage my money when they spent all theirs
on tattoos.
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